Many people consider selling and marketing synonymous terms. However, selling is actually only one of many marketing components.
In today’s world sales plays a very important role, nothing can happen until a good or service is sold. If there were no sales there would be no business and no production. Whatever we produce must be sold to continue producing them and make profits, hence selling is an important aspect of business.
Selling is responding to consumer needs and wants through planned, personalized communication in order to influence purchase decisions and ensure satisfaction. Because selling is planned and personalized, it goes beyond mere order-taking or customer service.
In other words, it refers to personal communication of information to persuade a prospective customer to buy something—a good, service, idea, or something else—that satisfies that individual’s needs.
Selling involves communication between two individual a seller and a buyer. The seller works with the buyer to understand his needs and provide the product which best satisfies the needs of the buyer. It is one person helping another.
Personal selling refers to the personal communication of information to unselfishly persuade a prospective customer to buy something—a good, a service, an idea, or something else—that satisfies that individual’s needs.
This definition of selling involves the many things we discussed before, such as a person helping another person through selling. However, when the word unselfishly is added to the definition, it makes a big difference in how someone might look at selling. The word unselfish tells salespeople to be caring toward customers and to serve—help—the person or organization without expecting to get something in return.
Table Source: Fundamentals Of Selling Customers For Life by Charles M. Futrell