Relationship between Sales and Marketing

Sales and marketing are closely interlinked and are aimed at increasing revenue. As sales and marketing are closely intertwined, it becomes hard to realize the difference between the two. In small firms, one cannot come across much difference between sales and marketing. But bigger firms have made clear distinction between marketing and sales and they have specialized people handling them independently.

Marketing is everything that you do to reach and persuade prospects. The sales process is everything that you do to close the sale and get a signed agreement or contract. Both are necessities to the success of a business. You cannot do without either process.

On an average, every organization goes through the phase of discord between sales and marketing. Often in this discontent over trivial issues, we forget the other aspect of these two most important functions of any organization – this is the result achieved through proper synchronization.

Marketing is creating the demand in the market while a sale is fulfilling that demand. Marketing is more related with branding while a sale is related with one on one marketing. For example, when you do all activities to reach mass audiences and consumers to create demand then you are doing marketing and when you are reaching with your prospects one by one via direct calls then you are doing sales. It means a sale is a direct activity while marketing is indirect activity.

An organization whose sales and marketing departments are in complete unity with each other can perform wonders. Marketing draws customer’s attention, describes the offer and tells how it benefits the customer. However one should not ignore that sales actually nurtures the relationship, builds business case and closes the deal.

Marketing can be called as a footboard for sales. It prepares the ground for a sales person to approach a consumer.


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