Communication Process

In our earlier blog we tried to explain the importance of effective communication, now let us understand the communication process.

The communication process is a simple method that demonstrates all the factors that can affect communication. Communication is effective if the message received is the same as the one which is sent.

Below diagram represents the communication process

As per the above diagram, the communication process can broken down into four elements

  1. Sender

The communicator or the sender is the person who is initiating a message. There are two factors which will determine how effective the communication will be. The first is the communicator’s attitude, it must be positive. The second factor is the communicator’s selection of meaningful symbol, selecting the right symbols depend upon the audience and the right environment.

  1. Message

Messages are the signs and symbols that we use to convey what we want to transmit. They can occur in various ways, including visual (non-verbal, written), auditory (verbal and sub-vocal speech), tactile (touch, bodily contact) and olfactory (perfumes, aftershaves) formats.

  1. Receiver

This is the person to whom the communication was directed to. The receiver must receive the message, make sense of it, understand it and translate it into meaning. Communication is only successful when the reaction of the receiver that which the communicator intended.

  1. Feedback

Feedback is the reaction which we just mentioned above, it can be verbal or non-verbal. It’s the feedback that allows the communicator to adjust his message and be more effective. Without feedback, there would be no way of knowing if meaning had been shared or if understanding had taken place.

Communication is a two-way process. The information goes out to a person on the other end. There is a sender and a receiver. Simply put, effective communication is getting your message across to the receiver. It is the sender’s responsibility to make sure that the receiver gets the message and that the message received is the one sent.

Communicating is not an isolated series of one skill, it involves several skills. For example, speaking involves not only getting your message across but also being able to listen and understand what others are saying (active listening) and observing the verbal and nonverbal clues in order to monitor the effectiveness of your message.


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